Product Designer · Vancouver, Canada
Samuel
Funmilayo
I untangle hard problems into digital experiences that work.
Selected Work
2026 · Fintech
PayPal Transaction Assistant
An AI-powered assistant that explains payment status in plain language, predicts completion time, and reduces anxiety without compromising security.
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2026 · SaaS / Billing
Fintra
A concept product exploring how billing, subscriptions, and payment recovery can become more transparent for SaaS administrators managing growing teams.
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2023 · Public Safety
ZoneAid
A safety-focused mobile app that revolutionizes emergency response through real-time tracking, offline functionality, and family monitoring systems.
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2024 · Productivity
Google Calendar
An AI-powered scheduling redesign with a smart assistant, focus mode, and enhanced accessibility for everyday planning.
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2022 · Telecom Research
Airtel ODU
Comprehensive user research to enhance customer experience through stakeholder interviews, usability testing, and journey mapping.
View Case Study→Design is not decoration.
It is infrastructure.
I think in systems, not screens. A good interface is downstream of a clear set of rules. Once those rules are right, the screens follow.
Restraint is a discipline. Every element on a page has to earn its place, or it doesn't belong there. Whitespace is not empty; it's doing work.
I design for the version of the product that still makes sense in three years, not just the version that demos well tomorrow.
Capabilities
01
UX Strategy
Framing ambiguous problems into a clear, sequenced plan before a single screen is drawn.
02
Research
Grounding decisions in real user behavior, not assumption or internal opinion.
03
Design Systems
Building the rules and components that let a product scale without losing coherence.
04
Enterprise UX
Designing for complexity, permissions, and edge cases, not just the happy path.
05
AI Workflows
Figma AI, Google Stitch, Claude Code, Claude, and ChatGPT, used to prototype faster and refine sharper.
06
Interaction Design
The small, precise details (timing, hierarchy, feedback) that make an interface feel considered.